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Bulova: uma marca à frente de seu tempo
Mais de um século de inovação e pioneirismo definem a trajetória de Bulova e constroem seu principal legado: ser o primeiro do mundo. Desde o início de sua história, em 1875, a marca de relógios destaca-se pela precisão e por despertar paixões. Joseph Bulova, que abriu sua primeira joalheria no coração de Nova York aos 23 anos, foi capaz de imprimir sua personalidade entusiasta ao longo de várias gerações, fomentando uma cultura de inovação até os dias atuais.
Por meio de uma busca constante para o desenvolvimento do melhor “instrumento” de medição do tempo, Bulova criou uma empresa que extrapolou os limites de seu segmento. Assim, seu fascínio pela ciência das horas transformou o que seria uma história corporativa tradicional em uma inesgotável fonte de pioneirismos, influenciando profundamente a cultura popular moderna.
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História de pioneirismos
Para exemplificar esta influência ao longo da história é possível citar algumas conquistas icônicas desta marca singular, como a criação do primeiro rádio relógio, em 1928, e o primeiro comercial para televisão do mundo, em 1941.
A Bulova também foi responsável pelo desenvolvimento do primeiro relógio totalmente eletrônico, o modelo Accutron, em 1952. O movimento inovador do diapasão do modelo Accutron, ideal em condições de baixa gravidade, foi usado em 46 missões da NASA. Por conta de seus grandes feitos, a marca recebeu ainda um convite da NASA, na década de 60, para desenvolver instrumentos de precisão a serem utilizados nas missões da agência espacial. Assim, a tecnologia Bulova chegou junto com os primeiros homens à Lua.
A esta altura, a Bulova havia estabelecido um padrão nunca visto em uma relojoaria. A marca foi a primeira a fabricar relógios sofisticados em linha de montagem. E entre a década de 70 e os anos 2000, além das inovações tecnológicas, a Bulova apresentou desenvolvimento incomparável também no design de seus produtos, aliando alta tecnologia com sofisticação.
Em 2010, apresentou ao público seu modelo Precisionist, que se tornaria um dos relógios mais precisos do mundo. E mais recentemente, em 2016, a marca introduziu o CURV, o primeiro cronógrafo curvo do mundo. Uma verdadeira revolução em termos de design, permitindo um encaixe perfeito do relógio às linhas do pulso.
Tradição e tendência
A Bulova está comprometida em manter e ampliar este legado de excelência em design, estilo e tecnologia, ao mesmo tempo em que se expande para atender às necessidades de um público global cada vez mais diverso. Neste sentido, acompanhando as principais tendências de lifestyle, a marca oferece uma vasta seleção de modelos de relógios para
todas as ocasiões, incluindo os clássicos, casuais e esportivos.